Why does BBN invest in overseas radio when there are so many areas of America that do not have good Christian radio?
Very often we are asked this question. Usually, the part of the country that is mentioned is an area where a family member or good friend lives. It may also come from someone who has traveled through the coverage area of one of our BBN radio stations.
We are very well aware of the spiritual famine in New England and in other parts of the USA. We have looked at virtually every open door in radio that has been opened in the US in the past 20 years. As you may know, we purchased our first station in New England just over a year ago, WYFP in the Portland, Maine area. We hope this will only be the beachhead for New England. We also plan to keep looking for opportunities in other parts of the country.
However, when we look at investing the Lord’s finances in new outreaches, we have to consider the stewardship factor. For example, many of the open doors that we turned down, would have cost us $2.00 to $3.00 or more per person in the potential audience. Stations we have purchased in the United States have cost about 25 to 30 cents per person in the potential audience. In Central and South America, our investments have been in the range of 2 to 3 cents per person in the potential audience. Naturally, we have selected the better investments, taking into account that many of these foreign investments are in areas that have no credible gospel witness.
Our Savior’s order to His disciples about world evangelization states, “But ye shall receive power, after that the Holy Ghost is come upon you: and ye shall be witnesses unto me both in Jerusalem, and in all Judea, and in Samaria, and unto the uttermost part of the earth.” Acts 1:8. It is not, “Jerusalem, or in all Judea, or in Samaria, or unto the uttermost part of the earth.” It is not even, “Jerusalem, then Judea, then Samaria, then the world.” Our vision must be complete, to those close at hand, and to all the world.
Pray for us to have the wisdom from the Lord to know where He would have us invest His resources that He has committed to us.